Menu
We connect. We make the story effective and ensure we reach the intended target group. We create impact. Together.
We have been doing this for more than 7 years with various companies within the lifestyle, health, tech, and finance industry such as the Amsterdam Light Festival, Lyst, Secret Escapes, Ecodenta, HelloFresh, Brompton, and Restaurant Zheng.
In a communication strategy we will show you how we’re going to achieve your goals. What target groups are we reaching out to, through which communication means, and what content will we use. From internal documents to social media, websites and press. We provide insight into the KPIs, how we work, and provide you with a detailed schedule.
You will know exactly how we will boost your company.
In a positioning session, we will get to the core of your company. What does your company stand for, why was it founded, in what way does it add value to your customers, and how does it stand out from the competition. By doing this we will know what needs to be communicated to the outside world, and how.
We will get you a custom made brandbook. The base for all communication, internal and external.
We will connect your company to the right target groups through the press. We will select promising angles, aimed for multiple press segments, and create valuable and distinctive content to distribute. We will spread the word.
We will boost your company’s awareness, create impact, and keep it top of mind.
Your company operates in a multi-stakeholder environment of social, economical, and political influencers. We’ve got a broad network, and are able to select unique partnerships that will positively change perceptions, policies, and regulations.
New partners that add value, create trust, ensure growth, and positively influence the business climate.
Blogs are a way to share your expertise, get across your thought leadership, and keep your audiences up to date. By writing SEO-proof blogs and articles, we will increase the position of your company in online search engines, and boost the traffic to your website.
Based on an analysis, we will select the best topics. We will collect the needed input, and write the piece.
A booming social media channel starts with the right plan. In a strategy, we will show you the channels that will connect you with your target groups, and what content will get you the results you’re aiming for. Afterwards, you can execute yourself, or let us take full management. If needed, we can also use social media ads to boost your channels even more.
We will boost your accounts. We will get you noticed.
From optimization to a completely new website with a unique look & feel. We can advise on how to improve, or take care of everything. We can create content, support in SEO optimization, and boost your awareness by advertising on Google.
We can make your website an (even bigger) success.
We organize events, from A to Z. From brainstorming about creative concepts, finding the best location and caterer, to making sure everything goes exactly as planned on the big day. Congresses-, workshops-, customer-, press- or partner events?
We’ve got you covered.
LYST
In January, the largest international fashion search engine introduced Lystits Dutch platform. With more than a hundred national and international brands, from the latest collections to iconic items, Lyst is the new one fashion go-to for men and women. The wide range is combined with personalized advice, sale alerts for favorite items and daily price checks. This way, visitors always find the best offer quickly and easily for their new fashion must-haves.
MCPR was used to not only raise awareness of the search engine increase the Netherlands among Dutch shoppers, but also in the online publications to generate links to the platform to improve findability stimulate. With the introduction as a starting signal, we send monthly we knew about press releases, articles and trend reports for Lyst realize publications and backlinks in the lifestyle, marketing,e-commerce, retail and fashion press including FashionUnited, Vogue, ELLE, MarieClaire, NSMBL, Amayzine, Emerce, Marketing Tribune, Style Cowboys, Twinkle Magazine and Business Insider
CFO COMMUNITY
After organizing successful events for international Venture Capitalists, MCPR decided to join forces with Eli van Goudoever to translate into creating a close-knit community of Dutch tech Chief Financial Officers (CFOs). Since this year, 2019,we organize two or three events a year for tech CFOs in the Netherlands to connect. Exchange knowledge and expand the network central.
We have started mapping the organization, the goals and unique aspects in a positioning session and creating a brandbook: the basic document for all communication. Then we created one website where CFOs could get all information about the community and events find. Following these basic communication tools and creating a unique one we could start positioning what the organization was meant for: the organizing events. With unique events with top speakers such as Jan-Peter Balkenende, Eric Smit and the former CFO of Ajax, full The CFO.Community grew this first in terms of networking and socializing year to a close network of CFOs from companies such as ABM Amro, Ernst &Young, TicketSwap, United Wardrobe and Temper.
CRYPTO INDEX FUND
The Crypto Index Fund was the first Dutch index fund to invest in the blockchain technology. The entrepreneurs behind the fund believe in the potential of blockchain and discovered in 2017 that there is little were opportunities to profit with the right security and storage of this growing technology. They decided to change this themselves and investors a promising investment product through an index fund focused on the long term.
In September 2018, the entrepreneurs came to us after the fund for aprovide an introduction to the financial press segment. Given the company already existed for over a year, offered an introduction message about the company few opportunities in the press. We decided to write a vision piece about the developments in blockchain and crypto currencies in 2018 and expectations for the coming year. With this we managed to realize publications in among others Fondsnieuws, Telegraaf, IEX, Business Insider and Financieel Management. The founders of the fund are also regularly guests at the weekly Crypto Update from Telegraaf.
ECODENTA
In the summer of 2018, oral care brand Ecodenta made its appearance The Netherlands with the aim of conquering market share between giants such as Oral-B, Sensodyne and Prodent. With a focus on innovation, the brand combines natural, organic herbs with modern science so as to be the most preventively and effectively prevent common mouth problems. Withdifferent lines of toothpastes, toothbrushes and mouthwashes Ecodenta something for everyone.
From 2018 we have carried out several pressing processes for Ecodenta: one introduction of the Black Whitening toothpaste, a black toothpaste for white teeth, and from the Organic line containing three vegan toothpastes.We have produced publications in and on Happinez, among others.Bedrock, ELLE, Happy in Shape, Freshhh, VIVA and Women’s Health.
RESTAURANT ZHENG
In the summer of 2018, the Michelin-starred restaurant made it entrepreneur and chef Han Ji, HanTing, room for a new concept: Restaurant Zheng. This high-end restaurant focuses on the Chineseculture and art, gastronomy, health and innovation. In various “Chapters” offers the restaurant an evening-filling experience with it imperial Zheng banquet, from which the most important officials used to be different regions of China came together as inspiration. Restaurant Zheng brings this tradition to the Netherlands and introduces guests to it four different Chinese areas: Beijing, Shanghai, Sichuan and Canton. In Each chapter focuses on one of the regions: from local cooking techniques with matching drinks to gastronomic and cultural aspects such as art and crockery.
Since December 2018 we work for Han Ji with the goal of continuous generate press attention for Restaurant Zheng. We have severalPress processes performed with each a unique approach, including the introduction of the restaurant, press invitations, the addition of new ones concepts such as Fastronomy and the Royalties YinYang menu and Han Ji as successful entrepreneur. Hereby we have realized publications in below more the Algemeen Dagblad, ELLE Eten, Esquire, NOUVEAU, Telegraaf, Flair, JFK Magazine, Women’s and Men’s Health, various hotspot sites, hospitality trade magazines and local media.
VEECEE
Since 2016, non-profit VEECEE has been connecting Venture Capitalists from all over the world during events in Amsterdam, London and Berglijn. Knowledge and fun are central: shedding a professional network and meeting of like-minded people is, according to the organization, the means of passion, knowledge share experiences and create a strong international network of VCs to build.
Since 2016 we organize the VEECEE events in Amsterdam and worries we that the VCs come together four to six times a year on creative and unique locations. We hereby take the organization from A to Z out of your hands, from concept to flawless execution. Among other things, we organized for VEECEE events at Merkspace, rent24, Droog Amsterdam and the W Hotel.
SOCIAL FINANCE NL
Social Finance NL (SFNL) is a social enterprise specializing in setting up Social Impact Bonds.
SFNL connects governments, social entrepreneurs, philanthropists and investors to the most pressing address social issues sustainably and effectively with a result-oriented financing.
For SFNL we started with a positioning session in which we subscribe others know the core and unique points of the company and we will shorten this have described and shaped it powerfully in a brandbook. Thereafter we have created a press kit based on the brandbook with all relevant information background information for journalists: the starting point for the press routes. We have SFNL awareness twice during one year increased in the Dutch financial and news press.
Once for the five year existence of Social Impact Bonds in the Netherlands in which we, in addition to its writing and sending a press release also includes various journalists for it event, and once for the launch of the first Outcomes Fund of the Netherlands in which the working method of a Social Impact Bond and SFNL was engaged as a specialist in this field. This led top publications in, among others, the Financieel Dagblad, Telegraaf, Vakblad Fundraising and various websites in the financial segment.
EUREECA
In October 2017, international equity crowdfunding platform Eureeca was launched in the Netherlands. The platform links entrepreneurs and investors worldwide. Where entrepreneurs give Dutch investors the chance to have an optimum to build up a diversified investment portfolio of SMEs the platform the chances of successful financing for entrepreneurs.
For the Dutch launch, co-founder Christopher Thomas knocked on our door with a view to a long-term PR process. We not only provided the introduction, but also searched the press around Dutch entrepreneurs who made use of its platform.
We also wrote various hands-on articles focused on entrepreneurs and financiers to raise awareness of Eureeca among both target groups. We have publications with a successful approach realized in, among others, Financieel Dagblad, Telegraaf, De Ondernemer, DutchCowboys, Emerce, Sprout, Investors, Financial Management, Eufin andvarious websites focused on financing and crowdfunding
PORTLAND EUROPE
For twenty years, Portland Europe has been the link between ICT professionals, supposed Managed Services Providers (MSPs) and providers of ICT services. Portland assists and advises MSPs in sourcing software and cloud services across the wide range of tools and manufacturers, keeping them up-to-date with workshops and seminars on changing landscape, trends and new technologies to help them serve their customers .
For several years we have supported Portland Europe in workshops and events, taking care of the organization from A to Z. For example, we look for the perfect location, we arrange the catering, furnishing and marketing activities and we ensure that everything at the event itself runs smoothly.
AMSTERDAM LIGHT FESTIVAL
In 2013 the first edition of The Amsterdam Light festival organized. An annual event to visit Amsterdam illuminate during the dark winter months and ensure that Amsterdammers and tourists also after the summer of the Amsterdam canals can enjoy. A Canal Parade was also held: a parade of decorated boats by the canals. MCPR has for the first two festivals done the communication and was responsible for setting up and execution of social media, PR and VIP, press boats.
The challenge of this project was to introduce this new event at both national and international level, with the ultimate goal of generate as many visitors as possible. We succeeded: a successful one social media campaign and generating 600 online and offline publications ensured the first Amsterdam Light Festival by over 330,000 people visited and 100,000 people from the Amsterdam Canal Parade
enjoyed it.
HELLOFRESH
HelloFresh is a delivery service for healthy meal boxes. Every week cancustomers choose a selection of recipes that then along with allrequired ingredients are delivered to their home. This is how HelloFresh offers a way to eat healthy quickly and easily. The brand was inintroduced in several European countries at the same time.
MCPR helped this innovative concept with the Dutch introduction and has allset up and implemented marketing activities. To make Dutch people knownwith HelloFresh we have, among other things, carried out press processes and made use of themof influencer marketing.
BINCKHAVEN
Binckhaven in The Hague is the center of a thriving economy area Binckhorst. The area is in full development and offers a lot of opportunities strengthen and broaden the economy of The Hague in the coming years. Tomaking the most of these opportunities, the area is being revived. The municipality of The Hague encourages the creation of Binckhaven in an Urban Lab: a place for fringes and experimentation where knowledge development andinnovations are brought together MCPR has tasks on the positioning of Binckhaven.
By asking the right questions in a positioning session was, among other things, the mission, vision and unique points of the area. This information is bundled in a brandbook, a document that from that moment as a basic acted for all communication activities. It was the next step-up website / platform and social media channels, to get interested people onto keep abreast of developments in and of the area and around theconnect entrepreneurs in a community. We also have various top dialogues and events organized and attracted attention in the press.
GAASTERLANDSTRAAT 3-5, NEDERLAND | 1079 RH AMSTERDAM