This is
 MCPR

All round Marketing | PR | Events

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We create valuable content. We spread the word.

We are a creative all-round PR, Marketing and Event agency with a no-nonsense approach. We work strategically, use the most efficient means and act decisively work to achieve the goals of our customers. From online and to print and from guerrilla promotions to events.
We are flexible and able to switch quickly, see partnerships and create added value

We connect. We make the story effective and ensure that we reach the intended target group to achieve. We make an impact together. With you.

We have been doing this for more than 7 years with lifestyle, health, tech and finance companies industry such as the Amsterdam Light Festival, Lyst, Secret Escapes, Ecodenta, HelloFresh, Brompton and Restaurant Zheng.

#1

Communication
Strategies

In a communication plan we show how we will achieve your goals. Which We appeal to target groups and which communication means and content we use, from documents for internal use to social media, websites and press processes. Also We provide insight into the KPIs that you can expect, how we work and receive you have a detailed schedule. That's how you know exactly where you stand.

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#2

Positioning & Brandbook

We map out the core of your company in a positioning session. Where is your company for? How and what do you want to communicate to the outside world? And maybe the most important thing: how do you distinguish your company from the competition? After the session we make a custom made brandbook, the basis for all communication, internal and external.

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#3

Press Route

We connect your company with the right target groups through press processes. We select promising perspectives for various press segments and create valuable and distinctive content to distribute. This way we boost your awareness business as wide as possible and we make an impact.

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#4

Connecting

We have a large network and are able to see unique partnerships. New (sparring) partners that add value and ensure growth.

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#5

Blogs, Articles & Ghost Writing

Blogs are the way to share your expertise in the position of your company Increase online search engines and website visitors and social media followers keep up to date. We select based on an analysis and in consultation with you the best topics for blogs and articles, after which we will interview you and write the piece.

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#6

Social Media & Ads

A booming social media channel starts with a good plan. In a social media strategy we show which channels and content you want to target your audience with to achieve. Then you can get started with this yourself or we can do the full take over management. We can also change the range of channels with successful targeting.Boosted by the right people with advertising.

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#7

Websites, SEO & SEA

From optimization to a completely new website with a unique look & feel. We can advise you on how your website can become an (even) bigger success or take everything for you including content creation and writing the web texts. We can also provide support in SEO optimization to improve the findability of the website boost and / or advertise via Google Adwords, so you are always at the top in online search engines.

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#8

Events

We organize events, from A to Z. From thinking along about the concept and the finding the right location to implementation. Congresses, workshops, customer, press or partner events? We've got you covered.

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Cases

SEO / PR / Articles

In January, the largest international fashion search engine introduced Lystits Dutch platform. With more than a hundred national and internationalbrands, from the latest collections to iconic items, Lyst is the new onefashion go-to for men and women. The wide range is combinedwith personalized advice, sale alerts for favorite items and dailyprice checks. This way, visitors always find the best offer quickly and easilyfor their new fashion must-haves.

MCPR was used to not only raise awareness of the search engineIncrease the Netherlands among Dutch shoppers, but also in the onlinepublications to generate links to the platform to improve findabilitystimulate. With the introduction as a starting signal, we send monthlywe knew about press releases, articles and trend reports for Lystrealize publications and backlinks in the lifestyle, marketing,e-commerce, retail and fashion press including FashionUnited, Vogue, ELLE, MarieClaire, NSMBL, Amayzine, Emerce, Marketing Tribune, Style Cowboys, TwinkleMagazine and Business Insider.

Sponsoring / Events

After organizing successful events for international VentureCapitalists, MCPR decided to join forces with Eli van Goudoeverto translate into creating a close-knit community ofDutch tech Chief Financial Officers (CFOs). Since this year, 2019,we organize two or three events a year for tech CFOs in the Netherlandsto connect. Exchange knowledge and expand the networkcentral.
We have started mapping the organization, the goals andunique aspects in a positioning session and creating a brandbook:the basic document for all communication. Then we created onewebsite where CFOs could get all information about the community and eventsfind. Following these basic communication tools and creating a unique onewe could start positioning what the organization was meant for: theorganizing events. With unique events with top speakers such asJan-Peter Balkenende, Eric Smit and the former CFO of Ajax, fullThe CFO.Community grew this first in terms of networking and socializingyear to a close network of CFOs from companies such as ABM Amro, Ernst &Young, TicketSwap, United Wardrobe and Temper.

Publications

The Crypto Index Fund was the first Dutch index fund toinvest in the blockchain technology. The entrepreneurs behind the fundbelieve in the potential of blockchain and discovered in 2017 that there is littlewere opportunities to profit with the right security and storageof this growing technology. They decided to change this themselves andinvestors a promising investment product through an index fundfocused on the long term.
In September 2018, the entrepreneurs came to us after the fund for aprovide an introduction to the financial press segment. Given the companyalready existed for over a year, offered an introduction message about the companyfew opportunities in the press. We decided to write a vision piece about thedevelopments in blockchain and crypto currencies in 2018 and expectationsfor the coming year. With this we managed to realize publications inamong others Fondsnieuws, Telegraaf, IEX, Business Insider and FinancieelManagement. The founders of the fund are also regularly guests at theweekly Crypto Update from Telegraaf.

Press Routing

In the summer of 2018, oral care brand Ecodenta made its appearanceThe Netherlands with the aim of conquering market share between giants such asOral-B, Sensodyne and Prodent. With a focus on innovation, the brand combinesnatural, organic herbs with modern science so as to be the mostpreventively and effectively prevent common mouth problems. Withdifferent lines of toothpastes, toothbrushes and mouthwashesEcodenta something for everyone.

From 2018 we have carried out several pressing processes for Ecodenta: oneintroduction of the Black Whitening toothpaste, a black toothpaste forwhite teeth, and from the Organic line containing three vegan toothpastes.We have produced publications in and on Happinez, among others.Bedrock, ELLE, Happy in Shape, Freshhh, VIVA and Women’s Health.

Press Routes / Social Media / Events

In the summer of 2018, the Michelin-starred restaurant made itentrepreneur and chef Han Ji, HanTing, room for a new concept:Restaurant Zheng. This high-end restaurant focuses on the Chineseculture and art, gastronomy, health and innovation. In various"Chapters" offers the restaurant an evening-filling experience with itimperial Zheng banquet, from which the most important officials used to bedifferent regions of China came together as inspiration. RestaurantZheng brings this tradition to the Netherlands and introduces guests to itfour different Chinese areas: Beijing, Shanghai, Sichuan and Canton. InEach chapter focuses on one of the regions: from local cooking techniqueswith matching drinks to gastronomic and cultural aspects such asart and crockery.
Since December 2018 we work for Han Ji with the goal of continuousgenerate press attention for Restaurant Zheng. We have severalPress processes performed with each a unique approach, including theintroduction of the restaurant, press invitations, the addition of new onesconcepts such as Fastronomy and the Royalties YinYang menu and Han Ji assuccessful entrepreneur. Hereby we have realized publications in belowmore the Algemeen Dagblad, ELLE Eten, Esquire, NOUVEAU, Telegraaf, Flair,JFK Magazine, Women’s and Men’s Health, various hotspot sites,hospitality trade magazines and local media.

Events

Since 2016, non-profit VEECEE has been connecting Venture Capitalists from all over the world world during events in Amsterdam, London and Berglijn. Knowledge and fun are central: shedding a professional network and meeting of like-minded people is, according to the organization, the means of passion, knowledge share experiences and create a strong international network of VCs to build.

Since 2016 we organize the VEECEE events in Amsterdam and worries we that the VCs come together four to six times a year on creative and unique locations. We hereby take the organization from A to Z out of your hands, from concept to flawless execution. Among other things, we organized for VEECEE events at Merkspace, rent24, Droog Amsterdam and the W Hotel.

Brandbook / Press Routes

Social Finance NL (SFNL) is a social enterprise specializing insetting up Social Impact Bonds. SFNL connects governments,social entrepreneurs, philanthropists and investors to the most pressingaddress social issues sustainably and effectively with aresult-oriented financing.
For SFNL we started with a positioning session in which we subscribeothers know the core and unique points of the companyand we will shorten thishave described and shaped it powerfully in a brandbook. Thereafterwe have created a press kit based on the brandbook with all relevant informationbackground information for journalists: the starting point for thepress routes. We have SFNL awareness twice during one yearincreased in the Dutch financial and news press. Oncefor thefive year existence of Social Impact Bonds in the Netherlands in which we, in addition to itWriting and sending a press release also includes various journalists for itevent, and once for the launch of the firstOutcomes Fund of the Netherlands in which the working method of a Social Impact Bondand SFNL was engaged as a specialist in this field. This led topublications in, among others, the Financieel Dagblad, Telegraaf, VakbladFundraising and various websites in the financial segment.

Press Routes

In October 2017, international equity crowdfunding platform Eureeca was launchedto the Netherlands. The platform links entrepreneurs and investors worldwide.Where entrepreneurs give Dutch investors the chance to have an optimumto build up a diversified investment portfolio of SMEsthe platform the chances of successful financing for entrepreneurs.
For the Dutch launch, co-founder Christopher Thomas knocked on our doorwith a view to a long-term PR process. We not only provided theintroduction, but also searchedthe press around Dutch entrepreneurs who made use of itplatform.
We also wrote various hands-on articles focused onentrepreneurs and financiers to raise awareness of Eureeca among bothtarget groups. We have publications with a successful approachrealized in, among others, Financieel Dagblad, Telegraaf, De Ondernemer,DutchCowboys, Emerce, Sprout, Investors, Financial Management, Eufin andvarious websites focused on financing and crowdfunding.

Events

In October 2017, international equity crowdfunding platform Eureeca was launchedto the Netherlands. The platform links entrepreneurs and investors worldwide.Where entrepreneurs give Dutch investors the chance to have an optimumto build up a diversified investment portfolio of SMEsthe platform the chances of successful financing for entrepreneurs.
For the Dutch launch, co-founder Christopher Thomas knocked on our doorwith a view to a long-term PR process. We not only provided theintroduction, but also searchedthe press around Dutch entrepreneurs who made use of itplatform.
We also wrote various hands-on articles focused onentrepreneurs and financiers to raise awareness of Eureeca among bothtarget groups. We have publications with a successful approachrealized in, among others, Financieel Dagblad, Telegraaf, De Ondernemer,DutchCowboys, Emerce, Sprout, Investors, Financial Management, Eufin andvarious websites focused on financing and crowdfunding.

Social Media / PR

In 2013 the first edition of The Amsterdam Light festival organized. An annual event to visit Amsterdam illuminate during the dark winter months and ensure that Amsterdammers and tourists also after the summer of the Amsterdam canals can enjoy. A Canal Parade was also held: a parade of decorated boats by the canals. MCPR has for the first two festivals done the communication and was responsible for setting up and execution of social media, PR and VIP, press boats.

The challenge of this project was to introduce this new event at both national and international level, with the ultimate goal of generate as many visitors as possible. We succeeded: a successful one social media campaign and generating 600 online and offline publications ensured the first Amsterdam Light Festival by over 330,000 people visited and 100,000 people from the Amsterdam Canal Parade enjoyed it.

Press Routes / Influencer Marketing

HelloFresh is a delivery service for healthy meal boxes. Every week cancustomers choose a selection of recipes that then along with allrequired ingredients are delivered to their home. This is how HelloFresh offersa way to eat healthy quickly and easily. The brand was inintroduced in several European countries at the same time.

MCPR helped thisinnovative concept with the Dutch introduction and has allset up and implemented marketing activities. To make Dutch people knownwith HelloFresh we have, among other things, carried out press processes and made use of themof influencer marketing.



Positioning / PR / Events

The Binckhaven in The Hague is the center of a thriving economy area Binckhorst. The area is in full development and offers a lot of opportunities strengthen and broaden the economy of The Hague in the coming years. Tomaking the most of these opportunities, the area is being revived. TheThe municipality of The Hague encourages the creation of Binckhaven in an Urban Lab: a place for fringes and experimentation where knowledge development andinnovations are brought togetherMCPR has tasks on the positioning of Binckhaven. By theasking the right questions in a positioning session was, among other things, the mission, vision and unique points of the area. This information is bundled in a brandbook, a document that from that moment as a basic acted for all communication activities. It was the next step-up website / platform and social media channels, to get interested people onto keep abreast of developments in and of the area and around theconnect entrepreneurs in a community. We also have various top dialogues and events organized and attracted attention in the press.

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