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Folding bikes are hot. Brompton Bicycles, the English high-end folding bike manufacturer, wipes away all the prejudice of folding bikes and is conquering the Netherlands with their innovative and styling bikes. In 2017 Brompton opened their first store in The Nine Streets area of Amsterdam: Brompton’s Junction Store.
MCPR was responsible for organizing the opening event, inviting the right target audiences and creating a PR and marketing strategy to boost awareness, including press invitations, influencer marketing, and social media.