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EU Robotics Week (ERW) celebrates Europe as leader in robotic technology by offering the general public a week filled with hundreds interactive events. The opening of ERW 2016, ‘Robots At Your Service’, was in Amsterdam. There were keynotes, workshops and debates with themes like “Roboethics”, “Our Robotic Future” and “Robotics fot the Elderly Care”.

MCPR stepped in to gain as much (media) attention for this year’s edition as possible. We wrote press releases about the different, put the robot exhibition on local and national press calendars and invited press to see the possibilities of robots for the future themselves. With the organization of over 830 robotic events in 30 countries #ERW2016 has broken all records. Press-wise the Dutch opening event was a huge success, for which MCPR received an official certificate by the EU.