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KOOC prepares and delivers healthy ready-to-eat meals. Meals composed by a certified nutritionist, made with 100% organic ingredients and without unwanted additives. KOOC’s meals are gluten-, lactose- and casein free.
MCPR was responsible for KOOC’s introduction, (digital) marketing, PR and events. We started with mapping out the brands’ identity and used this as a base to create a website and social media accounts. After this phase, we started our communication strategy including PR, blog writing, setting up ambassadorships and online and influencer marketing collaborations to create awareness. This holistic approach turned out to be a big hit, with 1200 orders a week (after 6 months).