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Secret Escapes is an exclusive members-only travel club offering the most luxurious hotels and travels for the best prices. More than 50 million members in 21 countries worldwide receive discounts up to 70% discount on hand-picked luxury hotels and holidays on a daily basis. Deals that seem too good to be true but aren’t.
In 2018 Secret Escapes launched a new campaign for the Dutch market within the theme ‘too good to be true’. To strengthen their current tv-campaign and boost awareness MCPR wrote a press release directed at marketing press and set up a collaboration with one of the Dutch regional radio stations. Our creative idea? A radio contest in which listeners could win a Secret Escapes travel voucher by guessing the unexpected low price of a luxurious trip.