THE MUNICIPALITY OF THE HAGUE
Date: January 15, 2019
The Binckhaven is the center of the Binckhorst, a blooming economical area of The Hague. This area is developing and evolving quickly and offers a lot of opportunities to strengthen and broaden the economy of The Hague in upcoming years. To seize promising opportunities for The Hague, the Binckhaven needs to be revived and turned into an Urban Lab: a place for try-outs and experiments to stimulate innovations and knowledge development. MCPR created the area’s brand identity and developed a platform for the area and its (future) entrepreneurs. We’ve built a brand-new website for the area focussing on both the community and external visitors, set up and boosted multiple social media accounts, organized several dialogues and events and reached out to the press.