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Urban Journalist is your personal app to explore cities. They believe finding hotspots through your friends is the best way to discover hotspots that are perfect for you. The app launched in Amsterdam, but has plans to take over the world, because everyone is in potential a Urban Journalist.

MCPR helped Urban Journalist launch in the Netherlands. With a well-thought of launching strategy MCPR introduced the Amsterdam-based app to the national and lifestyle press and set up brand collaborations with influencers and online publishers. This resulted in hotspots in 300+ cities and 50 countries and 10.000 downloads in just 3 months.